Editing blog 2

      This is part two of the editing process of my commercial. At the end of last week, the computers were fixed. The proper software was reinstalled so the class could get back on schedule. Because the computers cooperated this time we were able to get our editing system up and began editing our commercials. My group mates and I began with transporting all of our footage onto the editing system. My group and I used iMovie to edit because we saw some transitions we were very interested in using. After we had finished moving all of the footage, we put the videos in sequence. At this very moment, our commercial was a little over two minutes long. Since it was a little over two minutes long we began cutting our footage. We cut it in the way we thought would best tell our story.
      It took a class period to cut all of the footage how we wanted. We had to cut out some parts of us saying “go” to let the actor know we started filming. We also had to cut some scenes that were not needed because the commercial could only be up to 30 seconds. Along with cutting the footage, we had to crop some of our shots. The reason we had to crop some of our shots is because we wanted to make sure the focus was clear. For example, we would make it so the vans shoes were always very clear in the scene. We also had to make sure that if the camera was accidentally at a tilt while we were filming, it was cropped to be straight. When it came to the lighting of our commercial, there was not much to edit. We left the lighting alone in all of the scenes because a majority of vans commercials use natural sunlight. Since we had filmed outside, natural lighting was our main source.
      The last major part of our editing was transitions. We had to make sure we use transitions so our commercial would not be choppy. Transitions also help tell the story smoothly. Some transitions were used to get the point across that the character in our commercial was now in a new setting. For example, in one scene we zoom in on the shoes and then zoom out to reveal the actor in a new spot. Transitions are also a good place where my group mates and I could be more creative. There are tons of options of transitions to choose from. We made sure to use transitions that made the most sense, but we also got to add and transitions we thought were fun. We also considered that fact that if some of the transitions were more unique and fun, then the audience would better remember the commercial. The whole point of a commercial is to get people to recognize and buy your product, so our creative transitions would help our commercial be more affective.