About two days after my group and I finished filming, we started editing. The first step for editing was to put the scenes in order. We thought the story would be best told if the car scenes were in the beginning. While editing I wanted to make sure that the clips flowed smoothly together. In the car scene I thought a special detail would be to make sure that the song no scrubs was seen playing on the radio. For those car scenes, I had to edit the lighting in a few of the shots. Sometimes while filming it could get tricky to make sure there were no shadows. Since this was kind of hard to perfect, I figured I’d fix it in the editing process. I used the saturation, brightness, and contrast settings to fix the way the lighting looked. In the end all of the car scenes were how my group and I envisioned lighting wise.
To transition into the next part of the music video, a zoom effect was added over the clip of me turning up the radio. The reason my groupmates and I decided to do this was to show that we were going into this song. After the focus was zoomed in onto the radio screen, it zoom back out on the blue sky at the beach setting. From then on, the Settings would change from the mall to the beach. For the chorus of the song the video consisted of the three characters doing a choreographed dance at the beach setting and the shopping mall setting. While doing the dance separate clips would play that switched between the settings. For example, while one move would start at the beach the next would transition into the other dance move at the mall setting. I did this using an action match to make sure all of the dance moves aligned perfectly. Luckily for this part of the music video, the lighting and saturation did not need to be adjusted. Overall, I feel the transitions between these two settings for the chorus of the song blended well.
For the parts of the music video where we are in the shopping mall, there were a few scenes that required tedious editing.For example, in one of the scenes a character is seen trying on a jacket at a store. As she is trying on the jacket she calls over her friend. The friend then tells her to hold on and goes behind a wall. The idea for this clip of the music video is that when the character goes behind the wall she reappears in the same outfit as her friend. Of course this cannot be shot perfectly in real life so it would need some editing. So I took the scene of the character calling her friend over and the friend going on the other side of the wall, and put the clip of her already in the new outfit reappearing together. While editing this I had to make sure the camera stayed in the same position and the tilts or angles of the videos were exactly the same. we also had to make sure that the lighting and colors in the shots did not change in a drastic way. Overall, the editing process takes a lot of time and effort. however, it is very rewarding when the music video starts to come together. The editing is what truly makes the footage come to life as well as tells the story you envisioned.
Thursday, December 5, 2019
Monday, December 2, 2019
Filming for our music video
My group and I just finished filming for our music video. Before we started filming we had a solid plan and schedule to ensure everything went smoothly. Everyone met up at my home. The first setting we filmed at was in my dad's car. We made sure my dad was there the whole time for safety measures. Any scenes where the car was moving, my dad was driving so we wouldn't get distracted. One tricky part of filming the car scenes were making sure the lighting was good. Since there are so many windows sometimes the lighting gets patchy. Luckily, we figured out how to adjust the lighting to make our footage look how we envisioned. After we filmed all of our car scenes, it was time to move onto the next setting.
The next setting we went to was the mall. We got to the mall around 1:30 and filmed there till 3:30. The first scene we shot was us entering the mall's main entrance doors. Using a tripod, the three of us were recorded together around the mall. For the next few scenes we went into a couple of stores. In the stores we filmed each other trying on jackets and laughing together. A cute addition for our music video is a choreographed dance to go with the chorus of the song. Filming in the stores was really fun because we got to record us being silly. There were no complications while filming any of the mall scenes. This part of filming was pretty enjoyable.
The last scene we filmed at was the beach. Originally, we were going to film a few scenes in our bedrooms however, we decided the conventions of this music video would be more accurate if we cut that scene out. The beach is walking distance from the mall so we walked over to the beach around 3:45. On the walk to the beach we got some footage. Once we were at the beach we set up everything and began filming. The first few scenes we shot were of my group mates and I sitting, relaxing at the beach listening to the song. Next, we shot a few scenes of us walking along the shore, directly next to the water. The last scene we shot was the dancing scene again. We did the same dance except this time, we were at a beach setting. Overall, filming went very well and we got all of the footage we needed to began the editing process.
The next setting we went to was the mall. We got to the mall around 1:30 and filmed there till 3:30. The first scene we shot was us entering the mall's main entrance doors. Using a tripod, the three of us were recorded together around the mall. For the next few scenes we went into a couple of stores. In the stores we filmed each other trying on jackets and laughing together. A cute addition for our music video is a choreographed dance to go with the chorus of the song. Filming in the stores was really fun because we got to record us being silly. There were no complications while filming any of the mall scenes. This part of filming was pretty enjoyable.
The last scene we filmed at was the beach. Originally, we were going to film a few scenes in our bedrooms however, we decided the conventions of this music video would be more accurate if we cut that scene out. The beach is walking distance from the mall so we walked over to the beach around 3:45. On the walk to the beach we got some footage. Once we were at the beach we set up everything and began filming. The first few scenes we shot were of my group mates and I sitting, relaxing at the beach listening to the song. Next, we shot a few scenes of us walking along the shore, directly next to the water. The last scene we shot was the dancing scene again. We did the same dance except this time, we were at a beach setting. Overall, filming went very well and we got all of the footage we needed to began the editing process.
Monday, November 25, 2019
The Start of Filming
This weekend was the first weekend I could have started filming with my group. The project we are filming for right now is the music video. Part of the reason we did not film is because we could not get a camera. Since there are so many other groups trying to get a camera, everyone has to take turns so my group mates and I decided to get a camera the second round. It also would have been a hassle to get a tripod if we needed one at that exact time. I figured it’d be better if we waited to film since we were underprepared anyway. I would rather my group and I perfect our planning and know exactly what we are going to be doing for our scenes rather than have the camera but not know what to record. Without extra planning, the footage may not have made sense. My group mates were also still adding onto previous ideas so it would not have made sense to film this past weekend. Now we can start filming this coming weekend because we have our music video planned out in detail and a solid schedule.
Another reason we could not film this weekend is because none of us had access to a vehicle where we could film. Since we did not have access to a vehicle we also could not get a ride to all of the separate locations. Part of the problem is that my group mates and I all live pretty far from each other. To start filming on such short notice was going to be too difficult to correlate. Now that we have planned for filming next weekend, all of our transportation is taken care of. We also have the times and places we are going to meet up are taken care of as well. One of my group mates had tutoring after school on Friday. Another one of my group mates had a family even planned on Saturday so we could not film that day. Finally, I had a test to study for on Sunday so we would not be able to film on that day either. Overall, it is better that we waited to film because now there is a set plan.
Since we did not actually record any footage, each of us separately looked for ideas on how we were going to edit the music video. I thought it’d be good to prepare for the editing stage of this project. Taking time to play with editing tools helped introduce new ideas for this project. Another thing my groupmates and I did was get each prop and our costumes. I got these shopping bags that we will be using for the scenes around the mall. I also set up my beach outfit. I will be wearing trendy clothes for the scenes in the mall in the car. In both the car and mall scenes I will be wearing the same outfit. Although it would have been nice to film this past weekend, I think in the end it is better that we waited. This weekend we plan on getting all of our seams done. Because we will have all of our footage by the end of the weekend, that will leave my group and I five days to edit and complete our music video. I am very excited to film and edit!
Another reason we could not film this weekend is because none of us had access to a vehicle where we could film. Since we did not have access to a vehicle we also could not get a ride to all of the separate locations. Part of the problem is that my group mates and I all live pretty far from each other. To start filming on such short notice was going to be too difficult to correlate. Now that we have planned for filming next weekend, all of our transportation is taken care of. We also have the times and places we are going to meet up are taken care of as well. One of my group mates had tutoring after school on Friday. Another one of my group mates had a family even planned on Saturday so we could not film that day. Finally, I had a test to study for on Sunday so we would not be able to film on that day either. Overall, it is better that we waited to film because now there is a set plan.
Since we did not actually record any footage, each of us separately looked for ideas on how we were going to edit the music video. I thought it’d be good to prepare for the editing stage of this project. Taking time to play with editing tools helped introduce new ideas for this project. Another thing my groupmates and I did was get each prop and our costumes. I got these shopping bags that we will be using for the scenes around the mall. I also set up my beach outfit. I will be wearing trendy clothes for the scenes in the mall in the car. In both the car and mall scenes I will be wearing the same outfit. Although it would have been nice to film this past weekend, I think in the end it is better that we waited. This weekend we plan on getting all of our seams done. Because we will have all of our footage by the end of the weekend, that will leave my group and I five days to edit and complete our music video. I am very excited to film and edit!
Thursday, November 21, 2019
Storyboard
1. The first box of the storyboard models the opening of our music video. We will use a point of view shot to show the car from a backseat perspective. We will then zoom in from point of view onto the button that is used to turn up the volume of the radio. For all of the car scenes, the actors will be wearing either jeans or sweatpants and a tank top or T-shirt.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
Tuesday, November 19, 2019
Planning
1. Location- We will be filming at four different settings throughout the music video. The first setting is at the beach, this location follows the conventions for this genre. The next two settings are a bedroom and in a car which helps tell the story of the song. The last setting is at the mall because that is a classic hang out spot and will help tell our story.
2. Health and Safety- To ensure everyone is safe, a parent will be present at each of the takes. We will also make sure we are not careless while filming in public settings. In the car everyone will always have their seat belt as well.
3. Props: Shopping bags for the mall scenes to go along with that section of the music video. A car could be considered a prop for this project because we will be using the radio in it. A speaker/radio will also be used to show the actors in the music video listening to the song.
4. Costumes- Mall: T-shirt with jean shorts or long jeans. Beach setting: Sweatpants and a jacket/sweatshirt or tank top. Car setting: T-shirt or jacket with pants. Bedroom scene: Pajamas.
5. Schedule:
November 19- November 30th 2019
Planning/Storyboarding
December 1st, 2019
Filming
11:30 am- All of us will meet up at the mall. We will shoot there from 11:30 am to around 1 pm.
1:00 pm- On the way to the beach we will film our car scenes which we will film for about 30 minutes.
1:30 pm- We will go over to the beach to start filming all of our beach scenes. We will film there till 3 pm.
3:20 pm- We will go back to one of our group mate's house and film us dancing around in the room. We will film there till about 4:20 pm.
4:20 pm- Finish filming.
December 1st- December 6th, 2019
Editing music video.
Friday, November 15, 2019
Music video: Research blog
We just wrapped up on the commercial project. That project was difficult at times, especially since it was our first time making a video like that for the class. Overall, I really enjoyed making the commercial! My favorite part is editing because that is where I feel I can really make the video special. We are starting on our next project which is making a music video. I am very excited about this one because we get to create an entire story for such a fun song. I also get to make it with my group mates who are my friends. The editing on this project is probably going to be a little more challenging but way more creative and fun!
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
Thursday, November 7, 2019
Editing blog 2
This is part two of the editing process of my commercial. At the end of last week, the computers were fixed. The proper software was reinstalled so the class could get back on schedule. Because the computers cooperated this time we were able to get our editing system up and began editing our commercials. My group mates and I began with transporting all of our footage onto the editing system. My group and I used iMovie to edit because we saw some transitions we were very interested in using. After we had finished moving all of the footage, we put the videos in sequence. At this very moment, our commercial was a little over two minutes long. Since it was a little over two minutes long we began cutting our footage. We cut it in the way we thought would best tell our story.
It took a class period to cut all of the footage how we wanted. We had to cut out some parts of us saying “go” to let the actor know we started filming. We also had to cut some scenes that were not needed because the commercial could only be up to 30 seconds. Along with cutting the footage, we had to crop some of our shots. The reason we had to crop some of our shots is because we wanted to make sure the focus was clear. For example, we would make it so the vans shoes were always very clear in the scene. We also had to make sure that if the camera was accidentally at a tilt while we were filming, it was cropped to be straight. When it came to the lighting of our commercial, there was not much to edit. We left the lighting alone in all of the scenes because a majority of vans commercials use natural sunlight. Since we had filmed outside, natural lighting was our main source.
The last major part of our editing was transitions. We had to make sure we use transitions so our commercial would not be choppy. Transitions also help tell the story smoothly. Some transitions were used to get the point across that the character in our commercial was now in a new setting. For example, in one scene we zoom in on the shoes and then zoom out to reveal the actor in a new spot. Transitions are also a good place where my group mates and I could be more creative. There are tons of options of transitions to choose from. We made sure to use transitions that made the most sense, but we also got to add and transitions we thought were fun. We also considered that fact that if some of the transitions were more unique and fun, then the audience would better remember the commercial. The whole point of a commercial is to get people to recognize and buy your product, so our creative transitions would help our commercial be more affective.
It took a class period to cut all of the footage how we wanted. We had to cut out some parts of us saying “go” to let the actor know we started filming. We also had to cut some scenes that were not needed because the commercial could only be up to 30 seconds. Along with cutting the footage, we had to crop some of our shots. The reason we had to crop some of our shots is because we wanted to make sure the focus was clear. For example, we would make it so the vans shoes were always very clear in the scene. We also had to make sure that if the camera was accidentally at a tilt while we were filming, it was cropped to be straight. When it came to the lighting of our commercial, there was not much to edit. We left the lighting alone in all of the scenes because a majority of vans commercials use natural sunlight. Since we had filmed outside, natural lighting was our main source.
The last major part of our editing was transitions. We had to make sure we use transitions so our commercial would not be choppy. Transitions also help tell the story smoothly. Some transitions were used to get the point across that the character in our commercial was now in a new setting. For example, in one scene we zoom in on the shoes and then zoom out to reveal the actor in a new spot. Transitions are also a good place where my group mates and I could be more creative. There are tons of options of transitions to choose from. We made sure to use transitions that made the most sense, but we also got to add and transitions we thought were fun. We also considered that fact that if some of the transitions were more unique and fun, then the audience would better remember the commercial. The whole point of a commercial is to get people to recognize and buy your product, so our creative transitions would help our commercial be more affective.
Tuesday, October 29, 2019
Editing Day 1
Today was supposed to be our first day of editing. We had finished filming the class prior to that. The reason I say we were supposed to start editing is because we did not. The computers would not allow anyone to start editing. The program we originally were going to use is not working on the computers provided for us by the school. So instead of going straight to editing, we are now planning out how we are going to edit. Each of my group members and I have some great ideas. We also each have our own vision of what we want the commercial to look like. I think planning before we edit is a good step to take. Although it wasn’t a step we had planned on making, it will improve our editing process.
When we were storyboarding the commercial, I had many different ideas of how we could make the commercial great. When it comes to editing I want to make each shot captivate whoever is looking at it. Using simplicity is sometimes a very good way to do this. Creating a scene wear there is overall a simple background makes the focus of the commercial more obvious. I wang the vans shoes to stand out in every shot. I want to do this by making the whites stand out more and lighter colors be a good aspect of our editing. Making the tint of the commercial a little more yellow is also something that interests my group and I. We think the yellow tints will help create a warmer, happy feel to our commercial which will attract more people. It’s important the mood and theme of the commercial stay positive because we want to make the audience feel as though the vans clothing and shoes will help them feel this way when they wear vans. Lighting also plays an important part, we want to keep it natural because the setting throughout the commercial is outdoors and open.
Once we get to start editing on the computer we will start by cutting each scene. We want to cut each scene so they fit together perfectly. By fit together I mean tell our story smoothly. The editing process will bring the vision of our commercial to life. Along with cutting the scenes, we want to use speed as a tool to get our message across. We want to put some scenes in slow motion. Putting certain scenes in slow motion will help the audience focus on the vans shoes. Slow motion scenes also add emphasis to that specific part of the commercial. We will also use different saturations. Using different saturation will help create the mood of our commercial.
When we were storyboarding the commercial, I had many different ideas of how we could make the commercial great. When it comes to editing I want to make each shot captivate whoever is looking at it. Using simplicity is sometimes a very good way to do this. Creating a scene wear there is overall a simple background makes the focus of the commercial more obvious. I wang the vans shoes to stand out in every shot. I want to do this by making the whites stand out more and lighter colors be a good aspect of our editing. Making the tint of the commercial a little more yellow is also something that interests my group and I. We think the yellow tints will help create a warmer, happy feel to our commercial which will attract more people. It’s important the mood and theme of the commercial stay positive because we want to make the audience feel as though the vans clothing and shoes will help them feel this way when they wear vans. Lighting also plays an important part, we want to keep it natural because the setting throughout the commercial is outdoors and open.
Once we get to start editing on the computer we will start by cutting each scene. We want to cut each scene so they fit together perfectly. By fit together I mean tell our story smoothly. The editing process will bring the vision of our commercial to life. Along with cutting the scenes, we want to use speed as a tool to get our message across. We want to put some scenes in slow motion. Putting certain scenes in slow motion will help the audience focus on the vans shoes. Slow motion scenes also add emphasis to that specific part of the commercial. We will also use different saturations. Using different saturation will help create the mood of our commercial.
Friday, October 25, 2019
Filming
Today was the first day we were going to be filming our commercial. Throughout this process I was filming and acting. The first thing I did was make sure I had all the equipment needed to film the commercial. I checked out a camera, SD card, and a tripod. After that I got out some props which include a penny board, the small skateboard my group and I would be using in our commercial, and shoes from the clothing brand Vans. Once we got to our first filming location I got out the camera and placed each prop where it needed to go. For this section of the commercial I was the one filming the scenes. Before I began recording, I had to test out different angles and positions that would best convey the message/theme my group and I had originally envisioned. For the begging scene, my group mate was riding on a penny board. I had to film her while she was riding it and make sure each shot was how we wanted it to look. Along with making sure the angles were on point, I had to record each scene around three times to make sure we had a useable shot incase something went wrong any of the other times.
While filming each scene in each location, it was important for me to capture the image that Vans commercials normally go for. I kept this image by using tracking shots, two shots, low angles, and a pan shot. The setting was also an important factor when it came to creating the theme and vibe of a Vans commercial. For example, in each scene I wanted to make sure there was a lot of greenery around. Along with that I also wanted to capture the sun's natural lighting. In the first shot, I shot the scene from an angle where you could see the sun creeping in and out from behind the trees to create a mood for our commercial. After we shot the first few scenes, it was my turn to start acting in the commercial. For the scenes, I sat on the bleachers and flaunted the white Vans I was wearing. This helped make the shoes stand out and also demonstrated how someone can wear them in their everyday lives. Although we recorded a few scenes where I was acting in it, my group and I later decided it was better if we reshot and this time I filmed.
For the last scenes we reshot, I got several shots of my group mates on the bleachers, riding the penny board, and laughing with each other. Some scenes were more difficult to shoot than others. For me, making sure each video I took had no weird shadows and perfect lighting could get challenging. Making sure there was a steady focus on the shoes throughout each shot was also difficult at some points. Once we finished filming everything, we went back inside. In the classroom I logged onto a computer and began dumping all of our footage onto a computer. I created a folder and saved the footage into it. I then returned the hall pass and made sure there was nothing left for us to clean up. Overall, this process was a lot of work but still really fun. I liked directing the scenes and bringing my vision for this project to life.
Monday, October 21, 2019
Storyboard
Today, in class, we started brainstorming on ideas for our commercial. We infused some of the ideas we had seen in other Vans commercials to create our own creative ideas. We took into consideration the audience of our product such as teens and young adults. We thought about some cool, but also effective, shots we would like to input into our commercial. These included tracking shots, close-ups, and wide shots. We also wanted to make sure the focus was consistent on the Vans products. While thinking about different shots and how they were perceived, we started to figure out our storyline. We thought that it would be relatable to our audience and persuasive if we showed how Vans brought others together. We want the advertisement to seem simplistic but also have small details that contribute to the power of the scene. The setting and props will also play a big part of how the audience sees the Vans products.
Since Vans products are usually veered towards the skating atmosphere, we thought a good prop to use would be a skateboard. The skateboard could also act as a transition between scenes. We thought that using warm, natural lighting would be very realistic and effective. This would help convey the message of being together in an outdoor setting. In our setting, the colors are very neutral with pops of color coming from the Vans clothing. This includes the different colors that Vans’ shoes come in in order to promote individuality. The setting of the bleachers makes the commercial very relatable and realistic to teenagers because it is a familiar place to a variety of areas.
Our storyboard’s first scene is a medium close up and of someone about to ride a skateboard. The second scene is an extreme close up of the person riding the skateboard, but the eye level of the feet. It is going to be done as a pan shot. The third “scene” is going to start with a wide shot of 2 people away from each other sitting on the bleachers. There is going to be an over the shoulder shot of one person realizing both of the people are wearing Vans apparel. In the fourth, it is of a different person looking empowered bully wearing vans. This will be a long shot/ a tracking shot moving upward. The last shot will be a 3 shot of all the people on the bleachers talking and being together. The camera will zoom out and blur as words come across the screen along with the Vans logo.
Tuesday, October 15, 2019
Editing Lesson Blog
Today we had a lesson on editing and how to use the camera/editing tools. I learned about the camera, how to work the tripod, edit footage, cut footage, do voice overs, add titles, and turn in the final product of your project. The first topic of the lesson was about the cameras I will be using. To turn on the camera, flip open the screen and to turn it off, close the screen. The SD must be slid into it's slot in the camera so the footage gets saved onto it. The silver button with a red line is the record button. The tripod was the next part of this lesson. To make the tripod stand, you must pull out the legs. Next, the camera must be screwed onto the tripod tightly. To put everything away, do the opposite of each step.
Next we learned about the procedure of camera to complete to edit to viewing. To start off you must right click on the desktop and open a folder that will hold all of your footage. You then have to dump your footage, or take footage from the camera or SD card and put it on the computer. Once all the footage has been dumped, go to the DCIM for footage. Time and dates will be saved with the footage, so the time and date on the camera must be correct. The next part of the procedure is to go to AVCHD, then click on BDMV, once you are there you look for the word stream which is where all of the footage will be. From there, highlight the clips you want for your commercial and move it to your commercial folder. Go to pinnacle studios after, go to edit, then file, and click new movie. Then you will Import your footage from the computer desktop to pinnacle studios by selecting what you want and clicking "start import." The videos imported are the raw footage (original footage before editing).
We also learned how to cut in today's lesson. To cut you must first align the play bar with the part of the take you'd like to cut out. Then you click split, which may also be a razor blade icon. You can also right click to change the speed of the clip or open affects and add transitions along with other special affects. To do a voiceover, you click on the take you want to be muted and click "detach audio" which will create two separate tracks. Next you record the person saying your voiceover and delete the actual footage but keep the audio. To add a title to your screen, hit T, enter the text, place it above the footage on a new track and move it where'd you like it to be placed on the screen. Exporting would be to take the film out of pinnacle studios and move it to the commercial folder. To export the film you click file, then save movie as, then move it to the commercial folder. Lastly, before you turn it in, you must watch your commercial to make sure it doesn't look choppy.
Next we learned about the procedure of camera to complete to edit to viewing. To start off you must right click on the desktop and open a folder that will hold all of your footage. You then have to dump your footage, or take footage from the camera or SD card and put it on the computer. Once all the footage has been dumped, go to the DCIM for footage. Time and dates will be saved with the footage, so the time and date on the camera must be correct. The next part of the procedure is to go to AVCHD, then click on BDMV, once you are there you look for the word stream which is where all of the footage will be. From there, highlight the clips you want for your commercial and move it to your commercial folder. Go to pinnacle studios after, go to edit, then file, and click new movie. Then you will Import your footage from the computer desktop to pinnacle studios by selecting what you want and clicking "start import." The videos imported are the raw footage (original footage before editing).
We also learned how to cut in today's lesson. To cut you must first align the play bar with the part of the take you'd like to cut out. Then you click split, which may also be a razor blade icon. You can also right click to change the speed of the clip or open affects and add transitions along with other special affects. To do a voiceover, you click on the take you want to be muted and click "detach audio" which will create two separate tracks. Next you record the person saying your voiceover and delete the actual footage but keep the audio. To add a title to your screen, hit T, enter the text, place it above the footage on a new track and move it where'd you like it to be placed on the screen. Exporting would be to take the film out of pinnacle studios and move it to the commercial folder. To export the film you click file, then save movie as, then move it to the commercial folder. Lastly, before you turn it in, you must watch your commercial to make sure it doesn't look choppy.
Friday, October 11, 2019
Planning Blog
Today we are figuring out where we are filming our commercial, what props we will need, our backup plan, and the basic idea for it. We are doing a vans commercial so it has to capture the ideas that vans makes. For this blog, we need to explain our plan for our commercial in detail and make sure we know what are doing so we can start story boarding next class. We need to talk about the props that we are going to use, the costumes we are going to wear, the location, and what we will do if we cannot use our original plan, and make a schedule for our commercial.
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
Tuesday, October 8, 2019
Research blog: Commercial Conventions
My group and I are doing our commercial for the brand Vans. Vans' commercials use a variety of music, it can range from instrumental rock to a rhythmic strum on the guitar. The surroundings are normally neutral colored with the shoes capturing the eye by adding a pop of color or striking print. Their advertisements usually depict that their apparel can improve skating performance. The dialogue, if there is any, is done in a voice over which empowers and adds emphasis on the topic of individuality and expression.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
Sunday, October 6, 2019
Introductory
Hi, I'm Savanna! School just started up again in August so I am readjusting back into work mode. I am on year two out of four in my high school career and let me tell you, being a student can get rough sometimes. Last year was one of the hardest years to handle, it was my first time being super involved in extra curricular activities and the work academically was very challenging. Although last year was a lot to handle, it also came with so many great new experiences and friends! I joined theater and met a lot of new people. It was also my first time ever being involved in something that meant so much to me. I learned so much about music, dancing, and acting which are all things that play a major part in who I am as a person.
I really like music and creating. I've never been great at talking about how I feel or how issues in my life may be affecting me. I think the reason I love music and writing songs so much is because it gives me a way to express how I feel without talking. I also love the way music can make someone feel, it can be such a healer or it can be something you listen to for fun. My friends and I found this new singer who is our age so we like to dance and sing our lungs out to his songs.
I am an adventurous person. I love taking my friends with me along to concerts, amusement parks, and sometimes vacations! I appreciate the friends I have in my life so much and I want to make as many memories as I can with them. Although growing up is hard, and I mean much harder than I thought it was gonna be, I think it will be an amazing experience.
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