We just wrapped up on the commercial project. That project was difficult at times, especially since it was our first time making a video like that for the class. Overall, I really enjoyed making the commercial! My favorite part is editing because that is where I feel I can really make the video special. We are starting on our next project which is making a music video. I am very excited about this one because we get to create an entire story for such a fun song. I also get to make it with my group mates who are my friends. The editing on this project is probably going to be a little more challenging but way more creative and fun!
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
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